Entry criteria:

This category is for apprentices in high street stores and call centres/online agencies, and might be an apprentice in a sales role or another department such as social media/marketing.

Submissions can be completed by the apprentice themselves or by their manager – but must be done with the apprentice's permission.

Entry tips:

• Write succinctly, and give figures, examples and evidence wherever possible.
• You don't have to use the whole word count, but if you are well under the word count, you're unlikely to have given enough detail.
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• A supporting document or a personal video can enhance your submission, but is not at all essential.

Entry criteria:

The category is for individual retail agents in the UK or Ireland, who work in a customer-facing sales role, whether in a high street store, or online/call centre business, or from home.

Submissions can be completed by the agent themselves or by their manager/colleague – but must be done with the agent's permission.

Entry tips:

• Write succinctly, and give figures, % increases/actual increases, examples and evidence wherever possible.
  
• Anything you’ve done that is innovative – as opposed to catching up with things other experts are already doing – will score particularly well.
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
  
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission.

Entry criteria:

The category is for individual sales consultants in the UK or Ireland, who work in a customer-facing sales role.

Submissions can be completed by the agent themselves or by their manager/colleague – but must be done with the agent’s permission.

Entry tips:

• Tips: Write succinctly, and give figures, % increases/actual increases, examples and evidence wherever possible.
• Anything you’ve done that is innovative – as opposed to catching up with things other agents are already doing – will score particularly well.
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission.

Entry criteria:

The category is for individual home-based retail agents in the UK or Ireland, who work in a customer-facing sales role. Submissions can be completed by the agent themselves or by their manager/colleague – but must be done with the agent’s permission.

Entry tips:

• Write succinctly, and give figures, % increases/actual increases, examples and evidence wherever possible.
• Anything you’ve done that is innovative – as opposed to catching up with things other agents are already doing – will score particularly well.
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission.

Entry criteria:

The category is for high street store managers as well as managers of teams in online/call centre agencies.

Managers can write a submissions themselves or be nominated by a colleague/head office, but must be done with the manager's permission.

Entry tips:

• Write succinctly, and give figures, % increases/actual increases, examples and evidence wherever possible.
• Anything you’ve done that is innovative – as opposed to catching up with things other agents are already doing – will score particularly well.
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission.

Entry criteria:

This category is for individual sales consultants in the UK or Ireland who have been in a travel agent role for 2 years or less by 1 March 2025. They might be new to the travel industry, or have had some previous travel experience but not in a customer-facing sales role.

Submissions can be completed by the agent themselves or by their manager – but must be done with the agent’s permission.

Entry tips:

• Write succinctly, and give figures, % increases/actual increases, examples and evidence wherever possible.
• Anything you’ve done that is innovative – as opposed to catching up with things other agents are already doing – will score particularly well.
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission.
  

Entry criteria:

This category is open to any airline operating from the UK and Ireland.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges.
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well.
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.

Entry criteria:

This category is cross-industry, so open to cruise lines, retailers and accommodation providers as well as tour operators. It is also open to travel brands that sell direct to consumers as well as those that sell through travel agents.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

Campaigns should relate to the UK or Ireland travel trade and can be run by marketing agencies, in-house PR teams or trade associations. Campaigns can range from advertising activity and agent engagement to public affairs crusades.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges.
• Focus on the entry period (1 March, 2024 to March 1, 2025).
  
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well.
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is open to UK or Ireland-based tourist offices.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is for technology suppliers providing platforms, systems or services to travel and tourism businesses in the UK and Ireland. These might include GDSs, review platforms, itinerary planning apps, currency services, telephony, website building, AI developers etc. It is also open to travel and tourism companies’ in-house tech teams and/or their technology partners.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2023 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is open to UK or Ireland-based airports.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is open to both on-the-road teams and those based in head offices/call centres comprising of 10 staff or less.

Entry criteria:

This category is open to both on-the-road teams and those based in head offices/call centres comprising of 11 staff or more.

Entry criteria:

This category is open to cruise operators with smaller vessels that focus on remote areas, such as the polar regions. If expedition cruising is just one part of your wider business, your answers here must relate specifically to your expedition product and sales.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is for ocean-going cruise brands of any size and in any budget category.

There are also categories for ‘Expedition Cruise Line of the Year' and ‘River Cruise Line of the Year’.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is open to brands selling products such as car hire, accommodation-only, airport parking, transfers, theme park and attraction tickets, city tours, rail or ferry travel or insurance through travel agent partners in the UK and/or Ireland.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is for hotel and resort brands that work closely with travel agents in the UK and Ireland (even if their head office is overseas). It is aimed at hotel groups as opposed to individual properties, though single hotels with a comprehensive trade engagement strategy are welcome to enter.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is for UK or Ireland-based tour operators, which specialise in escorted touring or small group adventures. You must work closely with travel agent partners to be eligible for this category.

There is also a category for “Tour operator – Large” and “Tour Operator - Small”. Tour operators can only enter ONE of these three categories.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is for large UK or Ireland-based tour operators, with annual passengers of 10,000 or more in a typical year, and a general, mainstream, or worldwide programme.

There is also a category for “Tour Operator of the Year – Small” and “Adventure and Touring Operator of the Year”. Smaller/specialist operators, and touring and adventure operators, should enter those categories instead. Tour operators can only enter ONE of these three categories.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is for small UK or Ireland-based tour operators, with annual passengers of 10,000 or fewer in a typical year. You might have a general/worldwide programme, or might be a destination or activity specialist. You must work closely with travel agent partners to be eligible for this category. There is also a category for “Tour Operator – Large” and “Touring and Adventure Operator”. Tour operators can only enter ONE of these three categories.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is open to cruise lines, tour operators, hoteliers, retailers, accommodation providers and travel brands that sell direct to consumers as well as those that sell through travel agents.

Companies need not be accessible holidays-specialists to enter: entries from mainstream companies trying to do better are very much welcomed.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

The category is open to any UK or Ireland-based travel and tourism business, including suppliers as well as retailers, and including those that sell direct to consumers, as well as those that sell through the trade.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

This category is open to tour operators, cruise lines, retailers and any other travel companies either based in the UK and Ireland, or working closely with the UK and Irish market.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible. 3 You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on the entry period (1 March, 2024 to 1 March, 2025).
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.
  

Entry criteria:

The category is open to tour operators, cruise lines, retailers and any other travel companies either based in the UK or Ireland, or working closely with the UK and Irish market.

Entry tips:

• Please write in succinct bullet-points to minimise waffle.
• Judges will expect figures, % increases/actual increases, examples and evidence wherever possible.
• You don’t need to use the full word-count for each question, but if you are well under it, it’s unlikely you’ve given enough information to convince the judges
• Focus on what’s new/what’s been developed during the entry period (1 March, 2023 to 1 March, 2025) rather than simply describing what you do.
• Anything you’ve done that is innovative in your market – as opposed to catching up with things your competitors are already doing – will score particularly well
• A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission. Don’t upload adverts and brochures, or upload a generic video not created specifically to support your submission.